CRM Integration: Source, Medium and Campaign tracking

You can use SkyGlue to track source, medium and campaign name and other Google analytics campaign information of your visitors. SkyGlue can set these values as hidden fields in your web lead form and your backend CRM systems can receive these values in the form submissions.

You need to add hidden fields such as the following in your web form.

The important part is the placeholder value parts (start and end with “#”, e.g. “#sg_cp_source#”) in the form input element. The name can be any value you like.

Since you are already saving other visitor data (e.g. name, email) to your CRM system or backend systems,  you can store the above fields using the same/similar method.

In addition, if you also want to get the data about how a visitor came to the website in the first visit (first click), you can use the same approach. The placeholder values have “_fc” suffixes to indicate “first click (fc)”.

Please note: Such tracking needs CRM integration activation. Please contact us to activate such service.