Compare Standard Google Analytics Goals, Google Analytics 360 Funnels and SkyGlue Funnels
Standard free Google Analytics allows you to define “goals” and create basic funnels using “funnel visualization” or “goal flow” reports. But they are not retroactive. You need to define goals first and wait for data collection. The funnel configuration options are limited.
Google Analytics 360 has custom funnel report. It allows you creating retroactive funnels and provide more configuration options. But it is expensive (starts at $150,000/year).
Neither standard Google Analytics nor Google Analytics 360 allows you to drill down to individual visitors to understand why visitor dropped in the funnel and how can you improve the conversion rate.
The following tables compares SkyGlue funnel report with these reports.
Funnel Setup Options Compare
| Features | GA Standard (Goals) | GA 360 Custom Funnel | SkyGlue Funnel |
|---|---|---|---|
| Funnel Goal types | URL or Event | Many options | Many options |
| Funnel Step types | URL Only | Many options | Many options |
| Retroactive (use historical data) |
 |
 |
|
| Combined logical definitions (AND/OR) allowed in funnel steps | |
AND only | AND or OR |
|
Funnel scope allowed
|
Session Only
|
Session or User
|
Session or User
|
|
Support both Closed and Open Funnel
|
|
|
|
|
Duplicate Funnels easily
|
|
|
|
|
Easily change funnel step order by drag and drop
|
|
|
|
| Max Steps | 20 | 5 | 10 |
| Create funnels using checkboexes in individual visitor report | |
|
|
Funnel Analysis Options Compare
| Features | GA Standard ( Funnel or Goal flow) | GA 360 Custom Funnel | SkyGlue Funnel |
|---|---|---|---|
|
Basic conversion rate data
|
|
|
|
|
Analyze historic data before funnel creation
|
|
|
|
|
Filter visitors by segment
|
|
|
|
|
Change funnel steps when analyzing
|
|
|
|
|
Break down conversion rate on various dimensions
|
|
|
|
|
Identify missing conversion paths in funnel definitions
|
|
|
|
|
Compare funnels side-by-side in different date ranges
|
|
|
|
|
Conversion distribution chart
|
|
|
|
|
Slice and dice converted or dropped visitors in each step
|
|
|
|
| Zoom in on individual visitors to understand WHY | |
|
|